Group Chief Executive Officer

With over 22 years of senior management experience, Muhammad has built a distinguished career leading large-scale growth across hospitality, real estate, and strategic investment. He has held executive positions with internationally recognized brands, driving expansion, innovation, and operational transformation.

A results-oriented leader, he has demonstrated exceptional capability in wealth creation, project structuring, and growth strategy execution. His achievements include restructuring assets worth £995 million with a 29% EBITDA uplift, spearheading brand creation and global rebranding initiatives, and participating in successful IPO ventures. He has also led teams of over 3,000 professionals across 10 countries, managing 300 hotels and generating £350 million in annual revenue.

Muhammad’s leadership blends strategic vision with financial acumen—delivering sustained value, operational excellence, and long-term profitability. He holds an Executive MBA in Business and Management and a First-Class Honours degree in Business and Management.